I am always asked about how I sell. Everyone I talk to seems to have their own perception about selling and their own selling ability, which is usually negative. This is surprising because as people in the workplace, we are constantly ‘selling’ our views, products, services and influencing relationships.
The key to success, salespeople are constantly told, is to follow specific steps and techniques. Just heed the advice of this guru or that speaker, and you’ll be the best! Well, that approach just doesn’t work for most salespeople and certainly does not for me. The most successful salespeople, Gallup has determined from decades of research, understand their innate talents and strengths and use them to sell more effectively.
The truth is, no two great sales people are alike: You might thrive on fierce competition, while a colleague wins by being a super-analytical problem solver. Or maybe you have a tremendous talent for building relationships, while your fellow top performer is a brilliant strategist. What’s most important is that you win business your way. In my case, I have Learner as one of my dominant strengths and over time I have ‘learnt’ to use this to build relationships and influence others by using my curiosity about people to learn what is important to them. Once I understood this, my energy and success naturally improved.
If you are interested in exploring more, please join us on our Strengths Based Selling programme.